trend research, user survey, and market positioning analysis

problem framing, design rationale & strategy

design strategy, range planning, seasonal themes, and product briefs

ideation, concept validation, design selection & refinement

sketching, storyboarding, rendering and presentation

mood boards, material, finish, and color stories

extensive and detailed tech packs and technical blueprints

development communication with overseas factories, mold-makers and sample rooms

prototype iteration, design revision, fit corrections and final sample confirmation

manufacturing and sourcing support